Marketing with Google AdWords - Workshop

Time: 6:00 pm - 9:00 pm
Cost: $50 for BDA members, $70 for non-members

You're ready to get serious about paid search marketing. You've got a budget or are ready to put one together maybe to start next week or plan for next year. You've heard about Google AdWords or maybe even tried it, but…

Where to begin? What's the real scoop? How much money should I expect to spend? How do I set it up? Will it really provide a good return on investment? Will it suck my marketing budget dry or will it flood me with business? Is my website, service, or product even appropriate for Google AdWords? What if it works and they click to my site will they buy something? Is my site or landing page actually ready?

Whether you are promoting your own websites and products, or provide digital design and marketing services to others, a strong knowledge in Google AdWords will help you succeed. Knowing when and how to use AdWords will give you the edge to focus your marketing budget toward a real return on investment.

Through examples and interactive exercises, we will explain important topics including:

- What campaigns are a good fit for AdWords
- Setting up your account correctly
- Understanding the tools and features
- Starting your first campaign
- Determining a budget
- Choosing keywords
- Maintenance, Maintenance, Maintenance = Return on Investment
- The importance of good data and using Google Analytics
- Why your website or landing page is critical for success, and how to create one that works.
- And more!

You will come away from this class with a firm grounding in Google AdWords and how best to apply this resource for a good return on the investment of your or your client's advertising dollars.

For complete details, please REGISTER at www.boulderdigitalarts.com. Boulder Digital Arts offers affordable training in digital media from professionals working in the field.

Submitted by Kira Woodmansee